Some commuters will see billboards such as these touting Google Apps for a solid month.
(Credit: Google)Google is taking its marketing strategy for Google Apps to the next level by renting prominent billboards in major U.S. cities.
Commuters in New York, Boston, Chicago, and San Francisco will be greeted by a progressive series of ads for starting Monday and running for a month. The idea is to catch IT managers stuck in horrific traffic spots like New York's West Side Highway or San Francisco's U.S. 101 and press them on the with a different ad for each day of the week.
Google has steadily increased the drumbeat behind Google Apps over the past several months, openly touting it with customer testimonials and . The company said 1.75 million organizations are now using Google's online services for word processing and e-mail, which is still a drop in the overall bucket but growing.
Traditionally Google hasn't been big on ads, but it and posted on Silicon Valley billboards years ago.
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